Short code can be Used by advertising agencies, media companies, radio stations, TV channels, Restaurants, Tours & Travel agency marketing savvy companies for campaigns, contests etc.
Feedback from customers, employees or any target group.
Used by enterprises who want their sales force to send them critical information or for receiving queries/responses from the existing customers over SMS.
Database creation of potential customers (Region wise, product wise, etc)
Used for lead generation, if backed by a campaign in print or electronic media. Advertising agencies prefer to use it as the response to their advertising campaign is measurable on parameters like numbers, time, effectiveness etc.
Online surveys for real time results.
Interdepartmental communication.
New customer acquisition.
Acknowledgement of payment and service.